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Key Drivers Analysis

Six Ways to Rank What Drives Customer Satisfaction

statistics

regression

Shapley

random forest

key drivers

A key drivers analysis answers a deceptively simple business question: of all the things customers say about our product, which perceptions matter most for overall…

MaxDiff Analysis of MSBA Class Preferences

Counts, MLE, and Bayesian Estimation of the Multinomial Logit Model

statistics

MLE

Bayesian

MaxDiff

MNL

MaxDiff (also called Best-Worst Scaling) is a survey methodology for measuring how strongly people prefer one item over another. On each screen, the respondent sees a small…

Poisson Regression and Maximum Likelihood Estimation

A Case Study of Blueprinty’s Software and Patent Awards

statistics

regression

MLE

causal inference

Blueprinty is a small software firm whose product helps engineering companies prepare and submit patent applications to the U.S. Patent and Trademark Office. The company’s…

Replication of Card and Krueger (1994)

Minimum Wages and Employment: A Case Study of the Fast-Food Industry in New Jersey and Pennsylvania

economics

causal inference

replication

Does raising the minimum wage destroy jobs? The conventional economic prediction is yes: a higher wage floor prices low-skill workers out of the labor market. Card and…

A/B Testing a Call to Action

Simulating Key Ideas from Classical Frequentist Statistics

statistics

simulation

A/B testing

Running a website comes with a constant stream of small decisions: what font to use, where to put the navigation menu, and — perhaps most importantly — how to phrase the…